SEO Strategy · Campaign Operations · Product Launches · Project Delivery

Strategy, systems,
and delivery.

I help brands, agencies, and SaaS companies turn marketing ideas into structured, executable plans — and make sure those plans actually ship.

SEO Content Strategy Campaign Operations Product Launches Project Delivery Marketing Systems
Research
→
Strategy
→
Brief
→
Execution
→
Delivery
→
Reporting
Submit your brief See the work

What I can help with

Six productized services
for growing teams

01
SEO Content Strategy
Keyword research, competitor gap analysis, content clustering, and a realistic editorial calendar built around buyer intent at every funnel stage.
Keyword ResearchContent CalendarGap Analysis
02
Product Launch Strategy
End-to-end launch planning across paid social, email automation, influencer marketing, and SEO — from waitlist building through to conversion.
Launch CampaignsEmail SequencesPaid Social
03
Campaign Operations
Task ownership, deadline management, client update flows, and workflow systems so campaigns move from brief to delivery without coordination chaos.
ClickUpNotionWorkflow Design
04
Marketing Systems Implementation
Structured execution frameworks for SaaS and distributed marketing teams — brief-to-publish workflows, approval systems, and content pipelines.
Brief TemplatesApproval FlowsSOP Design
05
Competitive SEO Positioning
Niche-first keyword strategies for SaaS companies competing against well-funded incumbents — long-tail targeting, comparison pages, audience clusters.
SaaS SEOComparison PagesLong-tail Strategy
06
Project Delivery Systems
Master scheduling, critical path monitoring, stakeholder reporting, and multi-team coordination for complex, time-sensitive delivery environments.
Primavera P6Schedule ControlDashboards

Selected work

A few of my recent projects

SEO StrategyB2B SaaS
WorkFlowPro — 6-month B2B SEO content strategy
SaaS productivity platform stuck on pages 3–5, competing against large established tools. Built a full 6-month SEO strategy around buyer intent mapping, content clusters, and a 48-article editorial calendar targeting Operations Managers and Project Leads.
+
+156%
Organic traffic target
+158%
Organic leads target
125
Keywords in top 10
+50%
Demo conversion rate
The challenge
  • Competing against large, well-established SaaS platforms
  • Low organic visibility — pages 3 to 5 across target keywords
  • Needed to establish thought leadership in workflow automation
  • Had to reduce dependency on expensive paid search
What I built
  • 3-persona buyer intent map across awareness, consideration, decision
  • Thematic content clusters by funnel stage
  • 6-month editorial calendar — 48 blog posts, 4 comparison pages, 1 case study, 1 whitepaper
  • Long-tail keyword targeting to outflank competitors on niche terms
Deliverable: Full 6-month SEO strategy + editorial calendar2,500 to 6,400 monthly organic visitors projected
SEO StrategyConcept Project
GrowthMark Agency — SEO content strategy from zero
6-person marketing agency with no blog, no organic presence, and no keyword strategy. Built a complete SEO content engine from scratch — 45 target keywords, 6-month editorial calendar, content brief templates, and a reporting dashboard.
+
1,800
Monthly organic visits (projected)
45
Keywords identified
24
Articles planned
+210%
Lead growth projected
The challenge
  • No existing content or domain authority
  • Competing against larger, well-funded agencies
  • Small team with limited content bandwidth
  • No SEO tooling or processes in place
What I built
  • Keyword research and clustering across 6 content themes
  • Competitor gap analysis across 4 competing agencies
  • 6-month editorial calendar with topic, intent, and persona mapped
  • Standardized brief templates and on-page SEO framework
Tools: Ahrefs · Google Sheets · Content brief templatesZero to 1,800 monthly organic visits by month 6
SEO StrategySaaSConcept Project
TaskBridge — Ranking against Asana and Monday on a startup budget
Project management SaaS stuck on pages 4–5 while Asana, Monday.com, and ClickUp dominated. Designed a niche-first flanking strategy using long-tail keywords, comparison content, and underserved audience segments the big players were ignoring.
+
P4→P1
Ranking target
+185%
Organic traffic projected
68
Long-tail keywords
+140%
Demo requests projected
The challenge
  • Competing against Asana, Monday, ClickUp enterprise budgets
  • Broad keywords impossible to rank for with low domain authority
  • 2-person marketing team with limited output capacity
What I built
  • Competitor gap analysis — 3 underserved audience clusters identified
  • 68 long-tail keywords all with difficulty score under 35
  • Comparison page framework for bottom-of-funnel intent
  • 6-month calendar across creative agency, remote team, freelancer segments
Tools: SEMrush · Comparison page frameworkNiche domination over broad head-to-head competition
Product LaunchDTC
AquaPulse — 12-week integrated digital launch strategy
Sustainable smart fitness bottle entering a saturated market. Designed a full 3-phase launch campaign across paid social, email automation, and influencer marketing — built around trust and storytelling over price competition.
+
11,400
Waitlist sign-ups projected
$49,000
Launch week revenue
31%
Email open rate
3.8x
Paid ad ROAS
Phase 1 — Weeks 1–4
Awareness
  • Meta and TikTok paid teasers
  • Lookalike audience targeting
  • Waitlist landing page build
  • Target: 10,000 sign-ups
Phase 2 — Weeks 5–8
Engagement
  • 3-part waitlist drip email sequence
  • Feature explainer micro-video ads
  • Blog content: hydration and performance
  • Target: 31% email open rate
Phase 3 — Weeks 9–12
Conversion
  • 72-hour launch bundle offer
  • Retargeting funnel for engaged visitors
  • 5 micro-influencer unboxings
  • Target: 5.2% pre-order conversion
Channels: Meta · TikTok · Email · Influencer · Paid SearchCPL target under $1.50 · ROAS 3.8x · 5.2% conversion
Marketing SystemsB2B SaaS
SaaS growth team — marketing systems implementation
Fast-growing SaaS startup with inconsistent marketing output, slow production cycles, and fragmented coordination between product, design, and marketing teams. Implemented a lightweight marketing operations system that stabilized execution within 6 weeks.
+
The challenge
  • No structured workflow between product, design, and marketing
  • Campaigns delayed by unclear ownership and approval cycles
  • Inconsistent content output across email, LinkedIn, landing pages
  • Repeated rework from lack of centralized briefing system
What I implemented
  • Campaign workflow system — brief to draft to review to publish
  • Weekly content production cycle aligned to product updates
  • Single-reviewer approval system to cut decision bottlenecks
  • Centralized tracking dashboard with owners and deadlines
  • Standardized briefing templates across all campaign types
Duration: 6-week implementation · Team size: 8–15 stakeholdersFaster turnaround, consistent output, reduced rework — within 6 weeks
InfrastructureProject Delivery
Brownfield substation upgrade — 8 days ahead of schedule
Utilities operator running a complex substation upgrade within a fixed shutdown window. Multiple subcontractors, live infrastructure, zero tolerance for overruns. Implemented a structured delivery system across scheduling, coordination, and executive reporting.
+
+8 days
Ahead of schedule
Zero
Lost-time injuries
Zero
Permit violations
<48hr
RFI turnaround
Delivery systems
  • Single master schedule across all subcontractors in Primavera P6
  • Daily critical path monitoring instead of periodic reviews
  • 24-hour recovery planning loop for any deviation
  • Weekly structured coordination checkpoints
Reporting and coordination
  • Single-page executive dashboard replacing fragmented reports
  • RFI turnaround targeted under 48 hours for key dependencies
  • Bilingual EN/FR documentation management across vendors
  • Referenced internally for future project delivery planning
Tools: Primavera P6 · Excel · Reporting dashboards · 6-month durationDelivered ahead of schedule with zero safety incidents

How I work

Principles behind
every engagement

01
Diagnose before building
I map how work actually moves before recommending anything. Most problems look like execution issues but are really coordination or clarity issues upstream.
02
Systems over heroics
The goal is never to be indispensable. I build systems predictable enough to run without daily intervention so your team scales without adding overhead.
03
Simple beats sophisticated
A workflow your team actually uses beats an elegant one they ignore. I design for adoption first and optimize based on what is genuinely working.
04
Visibility creates clarity
Leaders make better decisions when they see the full picture in one place. I build reporting that surfaces what matters without adding noise.

Pricing

Transparent engagement
models for every stage

START HERE
Discovery & Audit
R8,000 – R15,000
1–2 week engagement
The right starting point if you want a clear diagnosis before committing to a full engagement. I audit your current setup and deliver a structured action plan.
  • ✦ Workflow or SEO audit
  • ✦ Gap analysis and findings report
  • ✦ Prioritized action plan
  • ✦ 60-min debrief call
Submit your brief
Project-Based
R25,000 – R80,000+
Scoped per project
A defined scope, timeline, and deliverable. Best for SEO strategies, launch campaigns, systems builds, or delivery projects with a clear start and end.
  • ✦ Full strategy or system build
  • ✦ Clear scope and deliverables
  • ✦ Fixed timeline and milestones
  • ✦ 50% upfront · 50% on delivery
Submit your brief
Monthly Retainer
R15,000 – R45,000
Per month · 10–20 hrs
Ongoing fractional support for teams that need a consistent operational or strategic layer without the cost of a full-time hire.
  • ✦ Ongoing ops or SEO support
  • ✦ Weekly check-ins and reporting
  • ✦ Priority response time
  • ✦ Month-to-month flexibility
Submit your brief

All engagements start with a brief intake. Submit the form and I'll send a project roadmap and fixed-price proposal.

Submit your project brief →

Let's build something that works.

Whether you need an SEO strategy, a launch campaign, tighter operations, or a delivery system — submit a brief and I'll send you a project roadmap and fixed-price proposal. No discovery call required.

Submit your brief
Email
yanntusse@gmail.com
Engagement model
Retainer · Project-based · Fractional
Best for
Agencies · SaaS companies · DTC brands · Infrastructure teams